Measure your print and OOH advertising
Step-by-step guides to finding out which billboard, poster or flyer brings customers in, written for small teams without an enterprise attribution budget.
- OOH attribution for small brandsHow small brands measure billboards, posters and flyers: one QR code per placement, UTMs into GA4, and a simple cost-per-scan comparison.
- Track billboard QR code scansTrack scans from each billboard separately: one dynamic QR code per site, clear naming, and a scan report you can compare week by week.
- QR code UTM + GA4 setupTag every printed QR code with UTMs so GA4 attributes visits and conversions to the right poster, flyer or billboard. Naming scheme included.
- Billboard QR code sizeHow big a QR code needs to be on a billboard, poster or bus shelter, using the 10:1 distance rule, with a size table and placement tips.
- Measure billboard ROIMeasure billboard and poster ROI without an enterprise tool: cost per scan, scan-to-visit and visit-to-sale, worked through with example numbers.
- Transit, flyer & yard sign trackingSet up QR tracking for bus shelters, transit ads, flyers and yard signs: code per placement, naming, size and what to compare.
- Poster A/B testing with QR codesTest two poster designs or offers in the real world: split placements, give each version its own QR code and read the result without guesswork.
- QR codes that don't expireWhy some 'free' QR codes stop working, how to tell static from dynamic codes, and how to make QR codes that never expire.
- Connect AI assistants with MCP (beta)Ask Claude, ChatGPT or Cursor about your QR codes and scans. Set up the read-only BetterQR MCP server on Business and Enterprise plans.
Give every placement its own code
Set up a dynamic QR code per poster, flyer or billboard in a few minutes and see which one brings customers in.
