About BetterQR
BetterQR makes dynamic QR codes with per-placement scan analytics for print and out-of-home advertising. Small brands and independent agencies use it to see which poster, flyer, menu or billboard brought each customer in.
- Product
- BetterQR
- Founder
- Daniel Zaremba
- Head of Growth
- Petra Zaremba
- Built by
- We Are Monad
Why we built it
Print still works, but it has always been hard to measure. Big brands buy OOH attribution studies; a café with three window posters or a startup with a flyer drop has no way of knowing which one brought people in.
BetterQR gives every placement its own QR code and shows which one each customer scanned: by placement, time of day, device and area. Codes stay editable after printing, so you can back what works and re-point the rest without a new print run.
Agencies and developers can take the data further with CSV exports and an MCP server for AI agents, and manage codes from their own systems with our REST API.
Who makes BetterQR
BetterQR was founded by Daniel Zaremba, with Petra Zaremba as Head of Growth, and is built by We Are Monad, based in the UK.
See it in use in the Blackboard Deals case study, or get in touch with questions.