How Blackboard Deals made every touchpoint work harder
From understanding which marketing materials bring in customers to turning partner venues into an acquisition channel, Blackboard Deals uses BetterQR to make a bootstrapped marketing budget go further.
- Company
- Blackboard Deals Ltd
- Industry
- Hospitality tech
- Customer since
- May 2026
Three moves any venue business can copy
With a bootstrapped budget, Blackboard Deals needed to reach customers at their point of intent and connect that interest back to the marketing that prompted it. BetterQR gave it the layer of attribution it had been missing. This is the setup.
A unique code for every partner venue
Performance is tracked at venue level, so the team can see which partners drive acquisition and incentivise venues to bring in customers on its behalf, at a lower acquisition cost than before. Scan analytics show location, time and device, so it can compare channels and put budget behind the touchpoints that perform best.
- Partner venue A412
- Partner venue B268
- Partner venue C203
- Partner venue D157
- Partner venue E94
- Partner venue F41
One scan, the right app store
Codes point to a dual-route app download. Android users land on Google Play; iOS users go to the App Store.
- iPhonegoes toApp Store
- Androidgoes toGoogle Play
Change the destination, keep the print
Re-pointable destinations change where existing codes lead without reprinting, so money already spent on print keeps working.
- Destination
- App download
Destination updated. Nothing reprinted.
Results
120 extra customers in a single weekend. £1,200+ in tracked spend by those customers at partner venues. A reported repeat rate above 60% among them.
Those results did more than validate a marketing channel. They gave Blackboard Deals the evidence to move a partner venue towards a higher-paid model sooner, with a clearer picture of the value the partnership was delivering.
Figures supplied by Blackboard Deals. Customer acquisition covers a single weekend; the specific dates and repeat-rate measurement period were not provided.
“Vital for our early stage growth, the adaptability is key for a bootstrapped start up. All of our touchpoints are now smarter, work harder and cost a fraction of what they would have before.”
Run the same playbook with BetterQR.
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