Privacy Policy

Last updated: 16 December 2025. Better QR is a product of We Are Monad® (company registered in England and Wales, number 09229110). This Privacy Policy explains how we collect, use, disclose, and protect personal data when you use Better QR and related services. We are the data controller for personal data processed under this Policy.

1. Scope

This Policy applies to personal data processed through the Better QR website, dashboard, and related services (the "Services"). It does not apply to third-party sites or services that may be linked from the Services.

2. Personal Data We Collect

• Account and contact data: name, email address, authentication details, and organisation information when you register or correspond with us.
• Billing data: payment method details (processed by our payment processors), billing contact, and transaction records.
• Service data: QR codes, campaign metadata, images, links, and analytics generated through your use of the Services.
• Usage and device data: log files, IP address, browser type, device identifiers, settings, referring URLs, and interaction data for security and performance.
• Support data: information you provide when you request assistance, including diagnostics and communications.
• Cookies and similar technologies: we use cookies and comparable tools to remember preferences, maintain sessions, and analyse usage. See Section 8 for choices.

3. How We Use Personal Data

We process personal data for the following purposes:

• Providing, operating, and securing the Services.
• Processing subscriptions, payments, and account administration.
• Improving and developing the Services, including analytics and research.
• Communicating about updates, security alerts, and support responses.
• Sending marketing communications where permitted by law and your preferences.
• Complying with legal obligations and enforcing our agreements.

4. Legal Bases (EEA/UK)

Where GDPR or UK data protection law applies, we rely on the following legal bases: performance of a contract (to provide the Services); our legitimate interests (to maintain and improve the Services, secure our platform, and grow our business, balanced against your rights); compliance with legal obligations; and consent for specific activities where required (such as certain cookies or marketing).

5. Sharing and Disclosure

• Service providers: hosting, analytics, support, payment processing, and other vendors who process data under our instructions.
• Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this Policy or an equivalent.
• Legal compliance and protection: to comply with law or legal process, enforce agreements, or protect rights, safety, or property.
• Aggregated or de-identified data: we may share data that does not identify you for analytics or service improvement.

6. International Transfers

We may transfer personal data outside the UK and EEA. Where we do, we will rely on lawful transfer mechanisms such as adequacy regulations, Standard Contractual Clauses, or other appropriate safeguards, and we will take reasonable steps to ensure your data remains protected.

7. Data Retention

We retain personal data for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary by data category and legal requirements. When data is no longer needed, we will delete or anonymise it.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Services, remember preferences, authenticate sessions, and measure performance. You can adjust browser settings to refuse or delete cookies, though this may affect functionality. Where required, we will seek your consent before setting non-essential cookies.

9. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration. No system is completely secure; you are responsible for safeguarding your account credentials and promptly notifying us of any suspected compromise.

10. Your Rights

Depending on your location, you may have rights under applicable law, including the right to access, rectify, erase, restrict, or object to processing, and to data portability. Where processing is based on consent, you may withdraw it at any time. You may also have the right to lodge a complaint with a supervisory authority (for the UK, the Information Commissioner's Office). We will respond to requests in line with legal requirements.

11. Marketing Preferences

We may send you service communications that are necessary to provide the Services. Where marketing communications are permitted, you can opt out at any time by using the unsubscribe link in the message or updating your preferences in your account.

12. Children

The Services are not directed to individuals under 18, and we do not knowingly collect personal data from children. If we become aware that a child has provided personal data, we will delete it.

13. Changes to this Policy

We may update this Policy from time to time. Material changes will be communicated through the Services or by reasonable means. Continued use of the Services after the updated Policy takes effect constitutes acceptance.

14. Contact

For questions about this Privacy Policy or your personal data, please contact us at hello@wearemonad. Written requests may also be sent to the registered company address available in public records for We Are Monad® (company number 09229110).